Publication:

The Hamilton Spectator - 2021-10-14

Data:

Extend the life of fresh foods while replacing single use plastics

>>LOCAL | SPOTLIGHT ON BUSINESS

Hamilton Cotton Factory www.mindyourbeeswraps.com

Over the past few years, Mind Your Bees Wrap has grown exponentially from where they began, with $50 and an idea. It all started in 2017, when co owner Ashley’s maternity leave was up and she needed to embrace change from balancing life as an events coordinator with her busy new job as mom to a one year old. The gift of a lovingly made beeswax food wrap from a friend made out of an old sheet changed her life. Cutting up and preparing food for a one year old made the wrap an essential component of her kitchen. With the wrap, uneaten apple slices and snacks lasted longer which saved time and patience, both essential as a working parent. Desperate for more wraps, she drew on her background in sustainable agriculture and food security to create wrap prototypes with a yard of fabric, some jojoba oil, and a pound of beeswax. Once she had more, she began to share them amongst friends as well as anyone who ordered batch meals from her working chef ’s kitchen. In September, 2017, with $50 and a bedsheet, she and her partner Daniel, began selling Mind Your Bees wraps via Facebook. They pitched the product to stores and wholesalers in the Hamilton and Toronto area, grassroots style. By the holiday season, they and two other hires were busy bees working on Mind Your Bees Wrap full-time! As the business grew, they moved production facilities several times; from a tiny apartment, to a basement, a Vine street studio, and now at the historic Hamilton Cotton Factory. Mind Your Bees Wrap has grown but their values have stayed the same. They’re dedicated to reducing food waste and single use plastics, one wrap at a time, and supporting sustainable, small, local businesses. Mind Your Bees pioneered beeswax food wraps offer fun, seasonal, organic prints for every occasion which echo the message that ‘green’ doesn’t have to mean ‘boring’. At the same time laying the foundation for beeswax food wraps to be as common place in a modern kitchen as a tea towel. Their products are a simple, beautiful, and sustainable food storage solution which allow users and retail customers to decrease household food and single use plastic waste while increasing their positive ecological impact, one wrap at a time. Mind Your Bees beeswax food wraps are made of five all natural ingredients; GOTS certified organic cotton, Canadian beeswax, Pine resin, Organic jojoba oil and Coconut wax. Three of the components (beeswax, pine resin and jojoba oil) all have antimicrobial properties which allow their wraps to actively stave off microbial decomposition while acting as a second skin allowing food to breathe. They not only look and smell beautiful but Mind Your Bees Wrap food wraps perform by extending the life of fresh foods while replacing single use plastics in your home. Mind Your Bees Wrap has a line of 20 products available at 100+ retail partners across Canada. Custom wraps and wholesale Inquiries are available at www.mindyourbeeswraps.com To learn more about them mindyourbeeswraps.com facebook.com/mindyourbeeswraps/ instagram.com/mindyourbees/

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